Digital Photo Tips

SAN DIEGO, CA -- 11/03/09 -- e.Digital Corporation (OTCBB: EDIG), a supreme technology innovator of dedicated portable entertainment systems and patented flash memory-affiliated technology, announced today that it has filed a patent infringement lawsuit against nineteen companies in Synergetic States District Court for the District of Colorado. In its complaint e.Digital asserts that products made by the listed companies encroach on the Company's U.S. patent #5491774 ('774). The '774 patent headlines e.Digital's Flash-R™ patent portfolio that comprises critical techniques in the utilization of flash memory technology in recording products. The accused products orbit from digital cameras and camcorders to voice recorders and mobile phones.

e.Digital filed the infringement action against Canon, Kyocera, Nokia, Pentax, Panasonic, Ikegami, HTC, Coby Electronics, DXG, Roland, Lecia Camera, Marantz, Imation, Crown Global (DBA Polaroid), Sakar, TEAC (DBA Tascam), Vtech, Wolverine Data, and Samson Technologies (DBA Zoom).

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Muse on all the fun you had with Polaroids? The instant gratification of seeing the chunky white-bordered print slide out of the camera redress after the flash went off, and then crowding around to watch the picture slowly appear, as if by magic?

Of course, if you’re below a dependable age, you probably don’t. Polaroid cameras became harder to find, and the film was almost extinct until The Impossible Project inspired Polaroid to bring it back. And with digital cameras, it’s point gratification without even the short wait for the photo to develop. So, really, there’s no point to “direct” cameras anymore, right?

Photojojo , purveyor of fun photography tips and tech, begs to be contradictory. They recently announced a new product in their store, the Fuji Instax Mini , and they loaned me one so I could try it out. The Instax Mini is to the old Polaroids what Eve is to Bulwark-E: sleek and white, cute and curvy. The prints are a smidge bigger than 2″ x 3″ (in reality about the size of a credit card), and the camera is a breeze to operate. There are no fancy functions, no zoom, chalk-white balance, or macro: just a little dial to select the ambient lighting, and the shutter button. (The whizz automatically discharges under all lighting conditions.) To turn the camera on, you actually just pull the lens hood out, and then shove it back in to thrill it off.

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Here's a communiqu? flash: a significant segment of the population is actually prioritizing sharp, well-exposed images over convenience, such as chamber-phone cameras.

Since the introduction of the first Canon Digital Rebel in 2003, this quality-conscious segment has been turning to interchangeable-lens digital SLRs (DSLRs) to take the paramount possible photos.

Back in the 1970s and 1980s, we saw a similar movement, as more and more consumers purchased film SLRs. However, as piddling auto-everything 35mm point-and-shoot cameras began to be able to create SLR-like images, SLR sales dwindled. We're on the crag of the same thing happening in the digital world. Consumer DSLRs are going down.

How popular are DSLR cameras? According to the Camera & Imaging Products Coalition, DSLRs accounted for 8 percent of camera shipments in August. That may not sound like much, but considering that most DSLRs expenditure $500 to $1000, compared with point-and shoots that often cost $100 to $300, this is impressive.

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